Marketing and enquiry systems for local businesses

Get found. Build confidence.
Turn enquiries into work.

We build and manage the website, advertising, reviews, content and enquiry system around your business — helping customers choose you and putting enquiries somewhere you can keep on top of them.

Talk about your business See our work See pricing

For established service businesses. Start with a 15-minute fit call.

✓ Fixed scope before build ✓ Human-reviewed handovers ✓ Built by an applied AI product engineer 📍 Belfast-based · serving Northern Ireland

From getting found to following up.

We agree what your business needs, connect the useful parts and keep them working together.

01

Get found

Google or Facebook advertising, chosen for your business, with a clear destination and an agreed budget. Your local business profile helps customers find you too.

02

Build confidence

A credible website, reviews, photographs and customer videos that show your work and help people choose you.

03

Capture and respond

Agreed forms, messages and ad enquiries arrive in your app. Acknowledgements, booking or callback routes and follow-up give each enquiry a next step, including after hours.

04

Keep it operating

Hosting, updates, agreed content and campaign management, with regular checks on enquiries and what needs attention.

Your proposal sets the channels, content allowance, support and follow-up rules. Advertising spend is separate. Automated replies work within agreed limits, with a named person for anything that needs human attention.

Built for real local businesses

See the work behind the enquiry.

A website is one visible part. Here is how the pages, contact routes and ongoing management connect in a real local business.

Kells Kolour Shop homepage with call, WhatsApp and quote options
Delivered and managed · Belfast

Kells Kolour Shop

Local discovery, a focused crash-repair website and clear ways to enquire, connected to the team's day-to-day follow-up.

  1. FindGoogle Ads and local search lead to relevant repair pages.
  2. EnquireVisitors can call, send a WhatsApp message or request a quote.
  3. ActCalls, messages and forms are tracked, with enquiries visible in the team's mobile app.
  4. ImproveFlow Local manages the site and campaigns as the business changes.
Visit the live website

More delivered work

All Spruced Up website homepage Delivered and operating

All Spruced Up, Belfast

A joined-up local growth system spanning the website, Facebook advertising, Google Business Profile, reviews, lead capture and follow-up — helping a service business generate new enquiries and turn its online presence into paid work.

Live St George's Belfast homepage with parish information and church photography Live website · ongoing care

St George's, Belfast

A live parish website bringing worship, events, music, venue hire and giving into one place. Enquiry forms connect to the back office, with ongoing website care.

Visit the live website ↗
Anonymised support inbox showing guest visitor conversations Delivered and operating · organisation anonymised

An Ireland-wide national helpline

Strong-performing Meta campaigns bring a sustained stream of visitors into a bounded website assistant, which handles routine information and routes people who need human support towards the national helpline. It provides information and signposting only; it never replaces professional advice or the helpline itself.

Rest Reclaimed website homepage Delivered and operating

Rest Reclaimed

A chronic-illness advocacy and digital-products business. Flow Local runs its website, social media coordination, scheduling and day-to-day operations.

A clear setup fee. Agreed monthly care.

We scope the work around what you need and what is already in place. You pay to get the right setup working, then for the ongoing service you want us to manage.

Design and setup

Focused implementation from £2,000

One agreed enquiry journey, with the capture, follow-up and staff handover it needs. Most projects combining a substantial website with an enquiry system are scoped at £3,000–£6,000.

Ongoing management

From £300/month

Care for the agreed website and enquiry system. Campaign management, content, channels and support are scoped to your needs; broader services cost more.

Advertising spend is additional and stays under your control. Third-party licences and usage are itemised separately.

If the scope needs investigation first, a Customer Journey Blueprint starts at £950, credited in full against a resulting Flow Local implementation.

See pricing and what is included Book a 15-minute call

Want to try an automated response? Open the assistant demo →

Common questions.

A focused website implementation usually takes a few weeks. A broader customer journey system is normally delivered in phases over roughly 6–12 weeks, depending on integrations, approvals and access.

You pay a fixed setup fee and an agreed monthly management fee. The scope determines the price; advertising spend and third-party usage are separate. Starting prices and scope examples are on our Pricing page. A paid Blueprint is available when investigation is needed before we can quote the build. See pricing →

Your proposal states what you own, what Flow Local manages, and what depends on third-party platforms. If the managed service ends, we provide a documented handover for the assets and access covered by the agreement.

Implementation is a fixed-scope project with staged approval. Managed operation begins after handover and is billed monthly, with notice and handover terms set out in the proposal.

Every setup is designed around your real services, team, tools and handover rules. Automated steps are tested and human-review points are agreed before anything customer-facing is switched on.

Built by one developer, not an agency.

Michael McGlade

Michael McGlade

I'm a software and product engineer in Belfast. My day-to-day work is applied AI inside existing business software — discovery, integration, evaluation and the human handovers that make it survive real users — and I tutor business owners on the practical side of a Level 4 AI & Automation apprenticeship.

Flow Local is where I do that work for established local service businesses: customer journeys joining the website, records, routing, follow-up, reviews and staff handovers, with custom integrations where standard connections are not enough.

Want to chat? michael@flow-local.com · LinkedIn