Websites and connected business systems · Belfast

Less admin.
Faster follow-up.
More from your marketing.

We build websites and connected business systems that help you attract customers, keep on top of enquiries and reduce repetitive work.

See what we've built

Automatic acknowledgements, timely reminders and clear next steps for enquiries.

Fixed scope. Fixed price. Your existing tools, where they fit. Training and human review built in.

Less copying. Less chasing. More useful work.

Not another tool for your team to figure out. A practical improvement to the way your business runs.

01

Find the bottleneck

Look at the documents, inboxes and handovers your team deals with every day. Find the repeated task where a change would make a real difference.

02

Build it properly

A fixed scope and fixed price. Connect the tools you already use, test with realistic examples, and keep a person in charge of important decisions.

03

Make it stick

Train the people who will use it. Leave clear documentation. Measure the change in time, response or rework, rather than counting how many AI tools you bought.

See how a project runs →

Delivered work

Systems people actually use.

Websites, enquiry handling and day-to-day operations. These are delivered projects, not mock-ups. Product-engineering background is labelled separately.

Delivered and managed · Belfast

Kells Kolour Shop

Local discovery, a focused crash-repair website and clear ways to enquire, connected to the team's day-to-day follow-up.

FindGoogle Ads and local search lead to relevant repair pages.
EnquireVisitors can call, send a WhatsApp message or request a quote.
ActCalls, messages and forms are tracked, with enquiries visible in the team's mobile app.
ImproveFlow Local manages the site and campaigns as the business changes.

Visit the live website

More delivered work

Delivered and operating

All Spruced Up, Belfast

A joined-up local growth system spanning the website, Facebook advertising, Google Business Profile, reviews, lead capture and follow-up — helping a service business generate new enquiries and turn its online presence into paid work.

Live website · ongoing care

St George's, Belfast

A live parish website bringing worship, events, music, venue hire and giving into one place. Enquiry forms connect to the back office, with ongoing website care.

Visit the live website ↗

Anonymised support inbox showing guest visitor conversations

Delivered and operating · organisation anonymised

An Ireland-wide national helpline

Meta campaigns and a website assistant help visitors find routine information and the route to human support. The assistant provides information and signposting only. It does not replace professional advice or the helpline.

Delivered and operating

Rest Reclaimed

A chronic-illness advocacy and digital-products business. Flow Local runs its website, social media coordination, scheduling and day-to-day operations.

Start with one worthwhile improvement.

The first review is a conversation about fit, not a commitment to a build. A fixed quote follows once the work is clear.

Phase 1: Working Fix

Enquiry & quote follow-up from £2,000

Instant response and qualification for web, ad, WhatsApp/SMS, and missed-call enquiries, plus automatic follow-up on sent quotes so leads don't go cold—built and put live without setup homework. Full systems follow in Phase 2 at £3,000–£6,000.

Ongoing management

From £300/month

Proactive monitoring, maintenance and practical improvements once your core system is live. The work covered is set out in your proposal. Larger systems and campaign management cost more.

Built for established service, trade, clinic, and local businesses with meaningful job values, active ad spend, or stretched front-desk teams. Upfront fixed scope, with software and ad spend billed directly at cost.

Most clients start directly with a Phase 1 build. Need to test-connect an existing specialist CRM first? A £950 Feasibility Blueprint (£1,500+ for multi-system setups) is credited in full against implementation.

See pricing and what is included

Want to try an automated response? Open the assistant demo →

Common questions.

How long does it take to set up? +

A focused project usually takes a few weeks. Larger systems are delivered in phases. The schedule depends on the tools, data access, testing and team availability, and is set out in the proposal.

What does it cost? +

Phase 1 focused builds (enquiry, ad-lead and quote follow-up systems) start from £2,000. Full systems with broader website work and CRM pipelines are £3,000–£6,000, with managed operation from £300/month. Upfront fixed prices with a written scope before work starts, and zero markup on software or ad spend. For existing specialist CRMs or multi-system setups needing investigation first, a feasibility Blueprint is £950 (or £1,500+ for complex architecture), credited in full against implementation. See pricing →

What happens if I cancel? +

You own your website, customer records, and accounts. If monthly management ends, we provide clear notice terms and a full documented handover if you ever bring things in-house.

Are there contracts? +

You own your website, customer records, and accounts. Implementation is a fixed-scope project, and monthly management comes with clear notice terms and a full documented handover if you ever bring things in-house.

What if it doesn't work for my industry? +

Every setup is designed around your real services, team, tools and handover rules. Automated steps are tested and human-review points are agreed before anything customer-facing is switched on.

Built by one developer, not an agency.

Michael McGlade

I'm a product developer at Belfast edtech startup Inish Education Technology. I also tutor business owners on a Level 4 AI & Automation apprenticeship. That mix of building software and helping people use AI shapes how I work.

At Flow Local, you work directly with me. I investigate the problem, build the system and help your team use it. The aim is less admin and a clearer way of working, not AI for its own sake.

Want to chat? michael@flow-local.com · LinkedIn

For local service businesses

Need more enquiries, and a better way to handle them?

Websites, advertising, reviews and follow-up are still part of Flow Local. One connected local-growth service, with ad spend separate.

Explore local growth →