What Flow Local builds for an accountancy firm.
Three systems. Modular. Most firms start with intake before tax season.
1. Client intake — triaged, qualified, booked
Every enquiry — form, phone, email, WhatsApp — gets a reply in under a minute. The AI maps the client to the right service (SA, limited company, VAT, bookkeeping, payroll, advisory), asks the handful of qualifying questions you actually care about, and either books the onboarding call or queues them with a structured summary. The good prospects stop getting mixed up with the noise.
Read the full lead response breakdown →
2. Reviews — the compounding trust signal
After the first return is filed or the first quarter closes, clients get a well-timed ask. Dissatisfied clients go privately to the partner first. Over 12 months this turns into the Google review count that wins the "[town] accountant" searches — the cold traffic that otherwise defaults to the firm with the biggest number.
Read the full review system breakdown →
3. Acquisition — targeted at the clients you actually want
Google Search and targeted Meta campaigns aimed at the client type you want more of — typically limited-company directors, landlords, contractors, or a niche like hospitality or e-commerce. Creative uses real language, not "tax doesn't have to be taxing." Landing pages match the service. Reporting ties spend back to signed engagements and annual fee.
Read the full acquisition breakdown →