Managed AI
for estate & letting agents.

A Rightmove enquiry at 7:42pm is worth something for about ten minutes. The applicant is on the sofa, scrolling, emailing three or four agents at once. Whoever replies first with a real answer books the viewing; whoever replies Monday morning gets "thanks, we've already seen it." Industry averages put portal-to-viewing conversion around 34% for well-run agencies — most of what separates the best from the rest is first response, proper qualification, and actual follow-up.

Flow Local runs that first-contact layer across portals, the website, valuations, and viewing requests — 24/7, in your agency's voice, feeding straight back into Reapit, Alto, Jupix, or whatever CRM you're on.

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Where agencies lose deals.

Five recurring moments:

  • The evening portal enquiry. Rightmove, 8:15pm. Applicant is comparing three properties with three agents. Monday morning your negotiator sees 23 new enquiries. By then, the viewing has been booked somewhere else.
  • The valuation booked but not closed. Valuation went fine. Vendor was "going to think about it." No structured follow-up. Two weeks later they sign with the agent who sent the third follow-up email and a fresh market update.
  • The viewing no-show. Negotiator drove across town to an empty property. No reconfirmation the day before, no backfill from the applicant list. An hour gone, and the property sat un-viewed.
  • The applicant list that rots. Hundreds of registered applicants in the CRM. Nobody has emailed them in six months. When a matching property lists, nobody remembers they're there.
  • Reviews that tell the wrong story. The 2-star review from a frustrated tenant sits at the top of the Google profile. The 40 happy vendors never got asked.

What Flow Local builds for an agency.

Three systems. Modular. Most agencies start with lead response.

1. Lead response — portal, website, valuation, viewing

Rightmove and Zoopla enquiries get an instant qualifying reply and, for serious applicants, a viewing slot offered from real negotiator availability. Website valuation requests get confirmed and pre-qualified before the valuer drives out. Tenant enquiries get the right-to-rent checks and reference info upfront. Everything feeds into your CRM cleanly.

Read the full lead response breakdown →

2. Reviews — Google and Trustpilot, post-completion

Structured review asks at the moments that work — post-exchange for vendors, post-move-in for tenants, post-completion for buyers. Unhappy feedback routes privately to the branch manager first so issues are fixed before they become public. Over a year this is usually enough to lift the agency's Google profile meaningfully — which directly affects vendor instructions.

Read the full review system breakdown →

3. Acquisition — vendor-side

Valuation requests are the real growth lever. Google Search for "how much is my house worth [town]" and Meta campaigns in the specific patches you cover. Creative built around local sold evidence. Reporting ties spend back to valuations booked, instructions signed, and commission — not just clicks.

Read the full acquisition breakdown →

Common questions from agencies.

Yes. Flow Local sits in front of Reapit, Alto, Jupix, Vebra, Rex, Expert Agent, or whatever CRM you use. Enquiries land in the CRM as applicants/vendors with the context the system collected, viewings are booked against negotiator diaries, and the CRM remains the source of truth. We don't try to replace it — we fix the first 60 seconds of the enquiry.

The portal forwards the enquiry, the system replies in seconds with a qualifying message (chain position, timeframe, funding, have they viewed anything similar, any specific questions about the property). If they're a serious applicant it offers viewing slots against real negotiator availability. If they're early-stage it keeps them warm with appropriate follow-up. The negotiator opens their CRM in the morning to qualified applicants with viewing slots already on the diary — not fifty half-completed portal forwards.

A meaningful percentage of booked viewings don't happen — cancellations, no-shows, and rescheduling you only learn about when the negotiator is already at the property. Reconfirmation the day before with one-tap confirm, a rebooking flow if they can't make it, and an automated backfill from the applicant list typically reduce no-shows and get one or two extra qualified viewings a week out of the same enquiry flow.

Yes — this is where most agencies leak. A valuation is booked, the valuation happens, and then the follow-up depends on which negotiator was out and how many other things are on their plate. The system runs the structured follow-up: a same-evening thanks, a 48-hour check-in, a week-seven nudge, a market-update at the right time. Instructions won go up meaningfully when the follow-up stops being optional.

From £125/month per pillar. Most agencies start with lead response (portal enquiries, valuation requests, viewing qualification), add reviews for Google and Trustpilot, and layer vendor-side acquisition later. No setup fee, no contract, first 14 days on us.

First response wins the viewing.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.