Managed growth systems
for estate & letting agents.

A Rightmove or Zoopla enquiry lands after the office closes. The applicant may contact several agents, while the message joins a portal inbox that does not clearly show who owns the reply, whether the viewing was offered or what should happen next. The opportunity is to connect first response, qualification, availability and follow-up as one visible journey.

Flow Local joins the first-contact routes across portals, the website, valuations and viewing requests, using approved messages and named human handovers around your existing CRM.

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Phase 1 enquiry & follow-up systems from £2,000 · Full connected systems £3,000–£6,000 · Managed operation from £300/month

Where agencies lose deals.

Five recurring moments:

  • The evening portal enquiry. Rightmove, 8:15pm. Applicant is comparing three properties with three agents. Monday morning your negotiator sees 23 new enquiries. By then, the viewing has been booked somewhere else.
  • The valuation booked but not closed. Valuation went fine. Vendor was "going to think about it." No structured follow-up. Two weeks later they sign with the agent who sent the third follow-up email and a fresh market update.
  • The viewing no-show. Negotiator drove across town to an empty property. No reconfirmation the day before, no backfill from the applicant list. An hour gone, and the property sat un-viewed.
  • The applicant list that rots. Hundreds of registered applicants in the CRM. Nobody has emailed them in six months. When a matching property lists, nobody remembers they're there.
  • Reviews that tell the wrong story. The 2-star review from a frustrated tenant sits at the top of the Google profile. The 40 happy vendors never got asked.

What Flow Local builds for an agency.

Conversion path, enquiry pipeline, follow-up and reporting, with paid acquisition only after the handovers work. Most agencies start with lead response.

1. Lead response — portal, website, valuation, viewing

Where the portal and CRM support it, Rightmove, Zoopla, website valuation and viewing enquiries can enter one approved route. The system can capture applicant or vendor information, offer confirmed availability or create a structured staff handover, and make ownership visible without promising a direct write-back before discovery.

Read the full lead response breakdown →

2. Reviews — Google and Trustpilot, post-completion

Structured, neutral review asks can go to every eligible client at moments — post-exchange for vendors, post-move-in for tenants and post-completion for buyers. Service-recovery feedback can still reach the branch manager, but the public-review route is never hidden on the basis of sentiment. The result is a steadier body of genuine evidence rather than a promise about rankings or instructions.

Read the full review system breakdown →

3. Paid acquisition — vendor-side

Valuation requests are the real growth lever. Google Search for "how much is my house worth [town]" and Meta campaigns in the specific patches you cover. Creative built around local sold evidence. Reporting ties spend back to valuations booked, instructions signed, and commission — not just clicks.

Read the paid acquisition breakdown →

Common questions from agencies.

Potentially. The agency CRM can remain the source of truth while our front-door enquiry system handles the agreed enquiry-stage journey. Discovery confirms the supported portal, diary, API, webhook or handover method before any direct write-back or viewing booking is promised. If an existing specialist CRM (such as Reapit, Alto, Jupix, or Vebra) needs technical compatibility testing before quoting a fixed build, a £950 Technical Feasibility Blueprint (£1,500+ for complex multi-system setups) is credited 100% against implementation.

Where the portal's supported handover allows it, the enquiry can enter an approved qualification and viewing route covering chain position, timeframe, funding and property questions. Availability, CRM connection and follow-up rules are confirmed during discovery rather than assumed.

The journey can include approved confirmation, reminder and rebooking rules around the agency's real diary. We establish the current no-show baseline and measure what changes rather than promising a generic reduction or number of extra viewings.

It can make ownership and the agreed follow-up cadence visible after a valuation, including approved thanks, check-in and market-update messages. The agency controls the timing and content, and the result is measured against its own instruction baseline rather than promised in advance.

Most businesses start with a Phase 1 Working Fix (from £2,000)—instant response and qualification for web, ad, missed-call, and WhatsApp/SMS enquiries plus automatic follow-up on sent quotes/proposals without setup homework. Full systems with broader website rebuilds and multi-stage CRM pipelines are £3,000–£6,000, with ongoing management from £300/month (upfront fixed scope, with software and ad spend billed directly at cost). If an existing specialist CRM, practice management system, or legacy database needs technical compatibility testing before quoting a fixed build, a £950 Technical Feasibility Blueprint (£1,500+ for complex multi-system setups) is credited 100% against implementation. See pricing →

First response wins the viewing.

Most businesses start with a Phase 1 Working Fix (from £2,000) for instant enquiry response and automated quote follow-up. Full connected systems with website rebuilds and CRM pipelines are £3,000–£6,000, with managed operation from £300/month. Upfront fixed scope, with software and ad spend billed directly at cost.

Book a systems review