Managed AI
for mortgage brokers.

Mortgage enquiries are time-critical in a way few other service enquiries are. The applicant has just decided to do something — viewed a property, had a rate letter, started a remortgage search — and in that window they'll contact two or three brokers. Widely-cited research suggests the odds of reaching a lead drop roughly 21-fold between a 5-minute and a 30-minute response. The broker who replies at 9am the next morning is usually already too late.

Flow Local replies in seconds, qualifies enough to triage the case (purchase / remortgage / BTL, timeframe, employment, approximate LTV), books the fact-find appointment against your real diary, and hands a clean summary into 360Lifecycle / The Key / Smartr365. Compliance-sensitive work stays 100% with the adviser — the system is strictly scoped to enquiry-stage information gathering.

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Where brokerages lose cases.

  • The evening enquiry. A first-time buyer fills a website form at 9:30pm after a Rightmove scroll. You see it at 8:45am. Two competitors replied overnight.
  • The fact-find never booked. A lead got a welcome email and a calendar link. They didn't book. Nobody chased. The lead goes cold in 48 hours.
  • The pipeline that stalls. Client mid-application. Solicitors waiting on a document, lender waiting on a payslip, client waiting for someone to tell them what's happening. The broker is on another case. Communication dies.
  • The estate-agent referral that went to three brokers. A partner agent sent the same lead to three of you. Whoever replied first took the case. Whoever didn't reply in an hour was never in it.
  • Past clients who drifted to price-comparison sites. Two years ago you did their mortgage. Nothing since. Remortgage time comes, they go to MoneySuperMarket.

What Flow Local builds for a brokerage.

Three systems. Modular. Most brokers start with lead response.

1. Lead response — replies in seconds, fact-find booked

Website forms, paid campaigns, comparison listings, and partner-agent referrals get an instant qualifying reply 24/7. The system triages by case type, timeframe, employment, and approximate LTV, then offers real fact-find appointments against your diary. The adviser walks into every call knowing what kind of case it is. Compliance-scope is tight: no advice, no product discussion, no MCOB-regulated statements.

Read the full lead response breakdown →

2. Reviews — the trust signal before they ever call

Applicants compare brokers on Google and Trustpilot before they pick up the phone. The system asks every completed client at the right moment (post-offer, post-completion) and routes unhappy feedback privately first. The result is a compounding trust signal that improves every other part of the funnel — including partner-agent referrals.

Read the full review system breakdown →

3. Acquisition — targeted by case type

Google Search for first-time buyer, remortgage, BTL, adverse, and self-employed — aimed at the case types your advisers close best. Landing pages match each. Reporting ties spend back to fact-finds booked, DIPs, and completions, not clicks or form-fills.

Read the full acquisition breakdown →

Common questions from brokerages.

Yes. Flow Local sits in front of 360Lifecycle, The Key, Smartr365, TrueQuote, or whatever case-management/fact-find system you use. The AI handles the enquiry stage — qualifying, collecting initial info, booking the fact-find appointment — and hands a structured summary into your system. Compliance-sensitive stages (suitability, recommendation, product research) stay 100% with the adviser.

The system handles enquiry-stage communications — the same category as your existing phone calls, website forms, and email. It's tightly scoped to information gathering and booking; it doesn't make recommendations, give advice, or discuss specific products. All communication templates are written to avoid anything MCOB-regulated — no "you qualify," no rate discussion, no product suggestions. Every handoff to the adviser includes a full transcript for your compliance file.

Within seconds, around the clock. Mortgage enquiries are time-critical in a way few other service enquiries are — research shows the odds of reaching a lead drop roughly 21x when the first response goes from 5 minutes to 30 minutes. A broker replying at 9am the next morning to a 10pm enquiry is usually speaking to someone who's already filled in a form on a competitor's site.

Enough to tell the adviser whether this is worth an hour of their time and what kind of case it is — purchase vs remortgage vs BTL vs further advance, timeframe, employment type, credit situation, approximate LTV, whether they have a property in mind, any prior applications, and whether they've spoken to other brokers. No suitability questions. No advice. Just the triage info that lets the adviser open the case warm.

From £125/month per pillar. Most broker firms start with lead response (website, paid, referral-partner), add reviews across Google and Trustpilot, and layer acquisition once the conversion side is tight. No setup fee, no contract, first 14 days on us.

Win the 5-minute window.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.