Managed AI
for vets.

Reception handles the desk, the phone, the food orders, the insurance forms, the worried owner at the counter, the rep from the rep-company, and the 3pm consult running over by twenty minutes. Research into UK veterinary practices suggests roughly 1 in 4 calls during opening hours go unanswered, and the bulk of out-of-hours calls never even reach voicemail. Each one is either a new client choosing a different practice, or an existing client who'll try again — or won't.

Flow Local handles the enquiry layer so your team can handle clinical care. Missed calls text back instantly. New-client registrations get walked through end-to-end. Non-urgent questions get proper answers. Anything with a clinical edge gets routed to a human immediately with full context.

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Where vet practices lose time and clients.

It's rarely dramatic. It's a slow bleed of small moments:

  • The unanswered ring. Reception is with a client at the desk. The phone rings. It rings out. The caller — a new client ringing five practices — rings the next one.
  • The Saturday-evening voicemail. A dog has an ear infection, not urgent, the owner wants to book Monday. Monday morning reception has 31 voicemails and this one drops through the cracks.
  • The registration that stalled. New client filled half the form, got stuck on the previous-vet section, closed the tab. No-one ever followed up.
  • The repeat prescription that became a phone call. Twelve of these a day, averaging three minutes each — 36 minutes of senior reception time on a task the client would happily have self-served.
  • Reviews nobody ever asked for. You have thousands of happy clients over the years and a Google profile with 47 reviews, because nobody in the team has time to ask.

What Flow Local builds for a vet practice.

Three systems. Modular. Most vets start with lead response.

1. Lead response — calls, forms, and new-client registrations

Missed calls text back within seconds with context-appropriate options. New-client registrations are walked through end-to-end and handed to reception ready to process. Non-urgent enquiries (insurance questions, food orders, repeat prescriptions, general queries) are handled cleanly. Anything with a clinical edge is escalated to a human with a full summary of what the owner has already said.

Read the full lead response breakdown →

2. Reviews — the evidence new clients actually read

A well-run vet review system asks every client at the right moment (post-consult, post-procedure, post-recovery check) and routes anything negative to the practice manager privately first. Vets typically have large happy client bases and small review counts — this gap is where the easiest growth hides.

Read the full review system breakdown →

3. Acquisition — only if you're actively growing

Most vet practices don't need much paid acquisition — the front end and reviews do the heavy lifting. If you're opening a second site, recovering a list after ownership change, or pushing a specific service (behaviour, exotics, referrals), we can run targeted campaigns with reporting that ties back to registrations, not clicks.

Read the full acquisition breakdown →

Common questions from vet practices.

No. Flow Local sits in front of ezyVet, Provet Cloud, RoboVet, Merlin, or whatever PIMS you use. It handles enquiry-stage work — missed calls, new client registrations, non-urgent questions, booking enquiries, reminders — and hands off a clean record or writes back into your system. Clinical notes and treatment records stay where they are.

No — and it doesn't try to. Anything remotely urgent or clinical (vomiting, bleeding, collapse, breathing, seizure, suspected toxin ingestion, anything in a young puppy or kitten) is routed immediately to a real person or to your out-of-hours provider with full context. The AI only handles what's genuinely non-clinical: appointment bookings, new-client registration, insurance questions, food and flea-treatment orders, repeat-prescription requests, and general questions.

It should reduce work. Research suggests roughly 1 in 4 calls to UK vet practices go unanswered during opening hours, and around 70% of out-of-hours callers are left with voicemail that nobody listens to until morning. A lot of what reception spends the day on — bookings, repeat-prescription requests, food orders, insurance questions — the system handles cleanly without pulling the team off a consult or a worried owner at the desk.

Registration is one of the highest-value interactions and the easiest to lose. The system walks new clients through it at their pace, collects everything needed (previous practice, vaccination history, insurance, pet details, owner contact), flags anything needing a nurse or vet's attention, and books the first appointment. Reception gets a ready-to-process file rather than a half-started form.

From £125/month per pillar. Most vets start with lead response (missed calls, new-client, non-urgent enquiries) and reviews, then layer acquisition if they're actively trying to grow a list. No setup fee, no contract, first 14 days on us.

Give reception their day back.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.