A smart website is a clean, mobile-first replacement site with the AI assistant built in — live chat and in-browser voice chat, so customers can talk to you the moment they land. Same assistant they'd meet on WhatsApp or Instagram, just on the homepage too.
Built in days. Free for the first 5 founder clients on the bundle.
Founder offer · 5 spots only
Free smart website with the bundle.
First 5 bundle clients get the brochure smart site (£750 build) free. Once those 5 spots are filled, the build returns.
Not because they look bad. Because they're built for an internet that doesn't exist anymore — desktop-first, contact-form-first, designed in 2018 and never touched since.
Your customer is on a 4-year-old Android, on bad 4G, in a car park. They have about seven seconds before they go back to Google and tap the next result. In those seconds the site has to load, show what you do, and give them a way to get in touch that isn't a seven-field form.
You don't have a website problem. You have a "first 30 seconds" problem.
Five things, all of them invisible until a customer lands on the site and uses it.
What it does: a chat panel sits on every page. The customer can ask any question they'd ask in person — pricing, availability, "do you do X?" — and get a real answer in seconds.
Why: the contact form is the friction. Replacing it with a conversation collapses the gap between "interested" and "booked" to almost nothing.
What it does: the customer can tap a button and speak to the assistant — like a phone call, but through the browser, no number to dial. The assistant takes the call, qualifies them, and books them in.
Why: some customers will type. Some will always prefer to talk. The site shouldn't force a choice between the two.
What it does: built starting from a phone screen, not retrofitted from a desktop layout. Tappable phone numbers in the header. WhatsApp button above the fold. Loads in under a second on bad 4G.
Why: Google has been ranking sites on mobile performance, not desktop, since 2019. Most local-business sites still get built the wrong way around. Fixing that is the single highest-ROI change you can make.
What it does: the same assistant lives on the website, on WhatsApp, on Instagram, on Facebook, and on the phone. A customer who messages you on Instagram and then opens your site picks up the same conversation, with the same context.
Why: customers don't think in channels. They think "I want to ask a question." Splitting the conversation across five inboxes is a problem you've inherited; it doesn't have to be one you keep.
What it does: static HTML, hosted somewhere boring and fast, no plugins to update, no platform that can hike its prices. The whole site is the size of a JPEG. You own it, we maintain it.
Why: most agency-built sites are 8MB of WordPress plugins the customer never asked for and now can't get rid of. That's why they load slowly, that's why they need constant maintenance, and that's why they cost more than they should. None of it is necessary.
The chat and voice on a smart website are powered by the same assistant you can talk to right here. Pick a channel — message it like a customer would, or give it a call. No form, no commitment.
In-browser voice chat — talk to the assistant without dialling — is part of every smart website we build. Coming to this page soon.
Five years ago a fully mobile-optimised local-business website was a two-week project. The tools have got 100× better since then. Most web agencies haven't passed the savings on — partly because they haven't noticed, partly because their pricing is built around billing for time they spend in meetings.
A smart website isn't a redesign. It's a swap. Old site off, new site on, customers can message you the moment they land. The build itself takes days. What takes months is the agency conversation about it.
A smart website doesn't take 6 weeks to build. It takes a few days. The rest is meetings.
A smart website from Flow Local is a complete working site, tuned to your business, live in days.
Could you build this yourself?
Yes, and the tools to do it have never been better. Webflow, Framer, Astro, or plain HTML for the site itself. A managed AI agent (OpenAI Assistants, Anthropic, Voiceflow) for the conversation layer. ElevenLabs or Vapi for the voice side. Cloudflare or Vercel for hosting. Any of those will get you part of the way.
The reason people end up paying someone is bandwidth, not capability. Picking the stack, wiring the assistant in across both text and voice, migrating SEO without losing rankings, keeping it tuned — it's the kind of thing you do once and don't enjoy. If you'd rather skip that and have a site running quietly in the background, that's us.
The assistant is built into the site itself. Visitors can type to it like a live chat or speak to it in the browser like a phone call — same assistant they'd meet on WhatsApp or Instagram, just in another place. The site stops being a brochure and starts being a conversation.
Days, not weeks. A typical replacement build is 3–5 working days from go-ahead to live. The reason agencies quote weeks is mostly meetings — once you cut those out, the work itself isn't large.
Yes. We build a clean replacement site, mobile-first, with your domain pointed at it. Old site comes down, new one goes up, no downtime in between. You don't lose your URL, your Google ranking, or anything indexed.
We need real smart websites in the wild more than we need the build fee. The first 5 founder clients on the bundle get the brochure smart site built free. Once those 5 spots are filled, the build returns to £750 one-off plus £75/month for hosting and assistant management.
We migrate the URL structure properly so existing rankings carry over. In practice rankings usually go up, not down — the new site is faster, mobile-first, and structured the way Google now expects, all of which it weighs in your favour.
If your current site is in decent shape, we can install the assistant on it as a chat widget instead of replacing the whole thing. The replacement build is for sites that are tired, slow, or unusable on a phone — which, honestly, is most of them.
Two paths in, depending on the build. The assistant is included on both — that's what makes it smart. The £75/month covers hosting and ongoing assistant management.
£750 one-off
+ £75/month hosting & assistant management
3–4 page site. AI assistant included (chat & voice). Mobile-first. Live in 3–5 working days. Suits most service businesses.
From £1,500 scoped on the call
+ £75/month hosting & assistant management
Multi-location, treatment menus, galleries, calculators, integrations into your existing systems. Same assistant, same monthly. Build is scoped properly rather than guessed at.
Founder offer — first 5 bundle clients get the brochure build free
Sign up for the bundle (replies + reviews + ads, £375/month) and the brochure smart site is built free as part of it. Capped at the first 5 — once they're in, the £750 build returns. We need real smart websites in the wild more than we need the build fee.
Platform usage bills direct to your card
AI conversations, voice minutes, phone numbers, domain — billed by the platform straight to your card, the same way Meta bills you for ad spend. We don't mark it up. Most clients run £10–£40/month on AI usage depending on how busy their conversations are.
Worst case you'll leave with a list of fixes you can run with yourself.