Managed AI
for builders.

A rear extension, a loft conversion, or a full refurb isn't a "quick quote" — it's a slow conversation. And the bit that actually decides whether you win it is everything before you turn up on site: whether you replied that evening, whether you asked the right questions, whether the quote went out on Thursday like you promised, whether anyone followed up when the client went quiet for a fortnight. Flow Local runs that entire stage for you.

Industry research suggests moving from a 15% to a 25% conversion on the same enquiry flow gives you 66% more projects without a single extra lead. The system is where that increase comes from.

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Where builders lose projects.

Most lost projects aren't lost on price or workmanship — the client never got that far. Five common moments:

  • The enquiry you'll reply to "tonight." You get home, you're shattered. It slides down the list. Three days later the homeowner has two quotes and you're not one of them.
  • The site visit to a tyre-kicker. Saturday morning, 45-minute drive each way, to quote a job the couple were never going to go ahead with. Nothing qualified them first.
  • The quote still sitting in drafts. You said Thursday. It's Tuesday. They've got two quotes back already. Yours arrives and they've started to drift toward whoever got there first.
  • No follow-up when they go quiet. A fortnight of silence and you've written them off. A single well-timed nudge would have reopened half of those conversations.
  • The past clients who don't know you're still taking work. You did the extension three years ago. They know people with extensions coming up. Nobody stayed in touch, so the referrals don't flow.

What Flow Local builds for a building firm.

Three systems. Modular. Most builders start with lead response.

1. Lead response — qualified before you drive to site

Missed calls text back instantly. Website forms, Instagram DMs, and WhatsApps all land in one pipeline. The AI qualifies seriously — budget band, timeframe, decision-maker, planning status, access, whether structural input is involved — and either books the site visit or puts a triaged brief in front of you. The Saturdays spent driving to jobs that were never going to happen largely stop.

Read the full lead response breakdown →

2. Reviews — the evidence homeowners actually check

Big jobs are trust decisions. A homeowner spending £60k on an extension reads every Google review before the first phone call. The system asks every client at the right moment (post-sign-off, post-snag) and routes unhappy ones to you privately first. Over a year this builds the review base that wins the "builder [town]" searches — and gives referrers something to point to.

Read the full review system breakdown →

3. Acquisition — targeted at the work you actually want

Google Search and Meta campaigns aimed at the projects you want more of — typically rear extensions, loft conversions, full refurbs, or a specific type like period property. Creative uses real photos of your finished work. Landing pages match the project type. Reporting ties spend back to signed jobs and contract value, not impressions.

Read the full acquisition breakdown →

Common questions from builders.

It qualifies seriously before you ever get in the van. Timeframe, budget band, decision-maker, planning status, structural engineer involvement, access, preferred start window. Only genuine prospects get forwarded to you for a site visit — saving the Saturdays you'd otherwise spend driving to jobs that were never going to happen.

The AI doesn't price — you do. But it captures the information you'd need to quote (scope, plans if available, photos, timeline, access), chases the customer for anything missing, sends templated follow-ups when a quote has gone quiet, and nudges you when a quote has been sat unsent for more than 48 hours. Industry research suggests moving a building firm's conversion from 15% to 25% on the same lead flow produces 66% more jobs.

Mostly. Some will always slip through, but the qualifying flow catches the obvious ones — no decision-maker on the call, no realistic timeline, budget an order of magnitude off, or the job is actually a handyman job. You still drive to real prospects; you stop driving to the others.

No. We sit in front of whatever you use — Buildertrend, Fergus, Tradify, PlanDay, a spreadsheet, your email. The system's job is to handle the enquiry stage cleanly and hand off. It shouldn't force a tool change on the rest of your business.

From £125/month per pillar. Most builders start with lead response and add reviews once the diary starts filling from qualified enquiries. No setup fee, no contract, first 14 days on us.

Fewer Saturdays at tyre-kickers.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.