Second Wind reopens the conversations your sales team stopped chasing: old quotes, quiet prospects, and "maybe later" leads. AI follows up by SMS and WhatsApp, qualifies the replies, and hands you the warm ones.
Try it now: your old list gets a message, the system qualifies replies, and the sales-ready opportunities come back to you.
Every enquiry that went cold. Every quote that got "we'll think about it" and disappeared. Every name on the spreadsheet your sales team stopped phoning six months ago.
They're still in your CRM. They enquired for a reason. Most of them never heard from you again.
That's not a database. That's buried revenue.
40-60%
response range we look for in healthy dormant lists after a small test
£0
you've spent acquiring them — that bill's been paid
20-30%
of responders can become qualified opportunities in a good-fit campaign
The demo sends you the same kind of message your old enquiries would receive.
On a real run, your dormant list receives the outreach, the system qualifies replies, and the warm opportunities are handed back to your sales team.
One list. SMS-first outreach. WhatsApp where it fits. Qualified sales opportunities back in play.
CSV export from your CRM. Names, numbers, original enquiry date if you have it. We do the rest. No deep integration required to start.
Personalised SMS first, with WhatsApp available where the data and consent support it. Real conversations, smart follow-ups, and qualified leads landing in your calendar. Uninterested ones get politely removed from the list.
Step back into conversations with people ready to buy. The leads were already paid for. The conversion is yours.
No setup fee. No retainer. No monthly invoice landing on your desk whether we produced or not.
You don't pay until we put results on your books — and we agree exactly what counts as a result before we start.
If the campaign doesn't produce, you've spent nothing and you've lost nothing you weren't already losing. These leads were already dead.
Our incentive is simple: produce results, then get paid.
Every engagement starts with a small test campaign — usually 200–500 of your dormant leads. Two reasons:
After the test we sit down, look at what came out of it, and agree the structure for a proper run. Per appointment, per survey, per closed sale, or a blend — depends on your sales cycle and deal size. We work it out together.
If the test doesn't work, no harm done. You've got back some leads you'd written off, and you've spent nothing.
A UK shed manufacturer handed us 400 dormant enquiries — people who'd asked for a quote and never come back.
We ran them through Second Wind. AI reached out by SMS, re-opened the conversation, qualified the ones still in the market, and handed warm prospects back to the sales team. For campaigns where WhatsApp is appropriate, the same logic can run there too.
He closed five sales out of that list. Average sale value: £20,000. Roughly £100,000 in revenue from leads he'd already written off.
400
dormant leads handed over
5
closed sales
£20k
average sale value
~£100k
revenue from leads previously written off
£0
upfront cost to the client
Different industry, same mechanic. Whatever you sell, the principle holds: people who enquired once are still your warmest list — they just stopped hearing from you.
Pricing every business the same way would be lazy. A heat pump installer with £14k average installs and a 12-week sales cycle isn't priced like a windows company doing £3k jobs that close in a fortnight.
What's fixed:
What we work out together on the call:
Most calls take 15 minutes. You'll leave with a number that fits your business, not ours.
Yes. We only message numbers you have a lawful basis to contact — typically existing enquiries who consented at the original opt-in. STOP is honoured instantly for SMS, WhatsApp opt-outs are respected, and we log consent, timestamps, and full transcripts.
Email is easy to miss. SMS and WhatsApp are harder to ignore, and we don't blast — the AI has natural conversations, qualifies, and books instead of sending a one-way campaign.
SMS is the default because every mobile number can receive it. WhatsApp is added where it makes sense: if the customer channel, consent, and data quality support it. The point is not the channel for its own sake — it is getting a dormant enquiry back into a useful conversation.
No. A CSV export is fine. We can integrate deeper later if it's useful, but it's not required to start.
Phone number (required). Name (preferred). Original enquiry date (preferred). Anything else helps but isn't essential.
First messages can go out within 48–72 hours of receiving your data and signing off on the script.
Because pricing a heat pump installer the same as a window company would be lazy. Your deal size, sales cycle, and close rate all shape what's fair. We'd rather spend 15 minutes working out a number that makes sense for your business than slap a percentage on the website.
We start with a small test, watch the response and opt-out rates, and adjust the script before scaling. Typical opt-out is 2–4%. If it's higher we pause and fix it before we keep going.
Then you've spent nothing. The leads were dead before we touched them. You're no worse off than you were this morning.
Your old lists receive a message, the system qualifies the replies, and the sales-ready opportunities come back to you. If it makes sense, we'll have a 15-minute chat about running it across your real database.
Prefer a call first? Book 15 minutes.