First 5 founder clients get the smart website build free. You pay for the managed AI backend that makes it useful: in-browser voice, phone calls, WhatsApp, Instagram, Facebook, enquiry handling, follow-up, review requests, hosting, and ongoing tuning.
Most local businesses do not need a menu of marketing services. They need the leaks fixed first: the website, the inbox, the follow-up, and the review process.
A fast 3-4 page replacement website built around how local customers actually behave: phone first, tap-to-call, WhatsApp, proof near the button, tracking in place, and the AI assistant on the site from day one.
The backend is the retained service: in-browser voice, phone calls, WhatsApp, Instagram, Facebook, instant enquiry response, missed-enquiry follow-up, quote nudges, review requests, hosting, monitoring, and tuning as your services and process change.
This is what turns the site from a brochure into something that does work.
Paid ads are the upsell after the bucket stops leaking. Growth Engine covers starter ad spend, campaign management, landing pages, tracking, reporting, creative iteration, and budget pacing tied back to booked work.
The website is the front door. The backend is the part that answers, qualifies, follows up, and asks for reviews.
In-browser voice, missed-call text-back, WhatsApp and social message routing where appropriate, and qualification against your real services, prices, and booking rules.
Quote nudges, still-interested messages, old lead reactivation, and the simple customer comms that stop good enquiries going cold after the first conversation.
Review requests after jobs, private routing for unhappy customers, and plain-English reporting on what the system caught, answered, and needs from you.
We charge for building, running, and tuning the system. Anything the platform itself charges for — AI usage, voice minutes, SMS, phone numbers, domains, or ad spend — bills direct where possible.
We don't mark platform costs up. Founder clients should expect a small AI usage bill on top of the managed backend, depending on conversation and voice volume. Growth Engine includes starter ad spend in the headline price so the first paid traffic test is easy to understand.
Labour separately from materials. The way you charge your own customers.
For the first 5 founder clients, yes: the website build is free. You pay £250/month for the managed AI backend that makes the site answer, qualify, follow up, and ask for reviews.
In-browser voice, phone calls, WhatsApp, Instagram, Facebook, enquiry handling, missed-enquiry follow-up, review requests, hosting, monitoring, and ongoing tuning as your services and process change.
Yes, but ads are the Growth Engine upsell, not the starting point. We fix the leaky bucket first. Growth Engine starts from £1,000/month including starter ad spend.
If the website is slow, enquiries sit unanswered, and reviews are not being asked for, paid ads just pour more water into a leaky bucket. The smart website and AI backend fix the bucket first.
No. It's month-to-month. If you want to stop, you give 30 days' notice and that's it — no exit fees, no early-termination charge. If we're doing the job properly you'll keep paying. If we're not, you'll leave. That's the correct incentive for both sides.
AI usage, voice minutes, phone numbers, domains, and ad spend bill direct where possible. We do not mark platform costs up.
First 5 founder website builds free. Managed AI backend £250/month. Growth Engine from £1,000/month including starter ad spend.
Worst case you'll leave with a list of fixes you can run with yourself.