Managed AI
for electricians.

You're up a ladder, the phone's ringing, and somewhere in that missed call is either a £90 faulty-socket visit or a £2,800 fuse-board upgrade — you can't tell which from the voicemail. Flow Local answers the call instead: qualifies whether it's an emergency, an EICR, a fault-find, a consumer-unit change, or an EV-charger install, and either books the visit or drops a clean brief into your inbox. Works at 8pm, on a Sunday, whenever the enquiries actually land.

Built for NICEIC, NAPIT, and ELECSA contractors doing domestic, landlord, and small-commercial work — not a generic trade chatbot.

Book a 15-minute call

Where electricians lose work.

Most of the work you don't get was never lost on price. It was lost on admin — in one of five moments:

  • The missed call you never hear. Drilling, loft hatch, live board. Phone rings, you don't hear it. They ring the next firm.
  • The EICR enquiry that sat overnight. Letting agent needs it turned around for a tenancy start. They needed to know by morning. You replied Tuesday lunchtime.
  • The vague "it keeps tripping" message. No make, no model, no photo. You can't quote without asking five more questions, so you don't — and neither do they.
  • The EV-charger enquiry shopped around. They're ringing four installers. The one who replies with a clear grant-aware answer in 10 minutes wins it.
  • The Google search you don't win. "Emergency electrician [your town]" — top three results have 200+ Google reviews. You have 22. Cold traffic defaults to them whether they deserve it or not.

What Flow Local builds for an electrical business.

Three systems. Modular. Start with whichever fixes the biggest leak.

1. Lead response — every callout triaged

Missed calls text back instantly. WhatsApp, Instagram, and website forms land in one pipeline. The AI qualifies — is it live hazard, EICR, fault-finding, consumer-unit upgrade, EV charger, commercial — and either books the visit or puts a structured brief in front of you. Asks for photos of the board where useful. Handles landlord and letting-agent work on a separate track. Covers 8pm and Sunday calls the same as midday ones.

Read the full lead response breakdown →

2. Reviews — the number that wins "electrician near me"

After every finished job the customer gets a well-timed ask with a one-tap Google review link. Unhappy customers are routed to you privately first. Over 6–12 months this moves you up the map pack, which is the thing that wins the cold searches from people who don't already have an electrician in their phone.

Read the full review system breakdown →

3. Acquisition — the work you actually want more of

Google Local Services Ads and targeted Meta campaigns aimed at the work that pays best — typically EV chargers, fuse-board upgrades, rewires, and landlord EICRs — and at your actual service area. Landing pages match the job. Reporting ties spend back to booked revenue.

Read the full acquisition breakdown →

Common questions from electricians.

Missed calls trigger an instant text-back. WhatsApp, Instagram DMs, and website forms get answered in under a minute. The system qualifies — fault, EICR, rewire, fuse-board change, EV charger — and either books the visit or puts a clean job brief in front of you. You stop taking calls with live wires in your hand.

Yes. We build the qualifying flow from your own questions — is power off now, is there smoke or burning smell, is it commercial, is it a rental, do you need certification. Real emergencies get flagged straight to your phone. EICRs and planned work drop quietly into next week's diary.

Yes. Landlord EICRs, letting-agent jobs, and commercial work get tagged and routed separately — different paperwork, different pricing language, different contact. You stop mixing them up on the phone at 6pm.

Yes — the acquisition pillar lets you target the work you actually want. For a lot of NICEIC contractors that means EV chargers, fuse-board upgrades, or solar-ready rewires. We build landing pages for each, run targeted ads to your service area, and feed the enquiries straight into the qualifying flow.

From £125/month per pillar. Most electricians start with lead response and add reviews once the callout stream is under control. No setup fee, no contract, first 14 days on us.

Stop losing the EV-charger enquiry.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.