Managed AI
for plumbers.

You're under a sink, on a roof, or on your way to a job — and the phone's ringing. Six times out of ten, you can't pick up. Three of those callers ring the next plumber on the list. Flow Local is the system that answers instead: every call, every DM, every form — in under a minute, on any hour, and only bothers you when the job is actually yours.

No hiring. No office. No part-time receptionist. Just the three systems that keep a modern plumbing business full — running quietly in the background.

Book a 15-minute call

Where plumbers lose jobs.

Nearly every enquiry a plumber loses is lost in one of five moments. Good tradesmen, good work, good prices — losing out on the admin end of the job.

  • The missed call. You're under a sink, on a ladder, driving. The phone rings. You call back forty minutes later. They've already booked the next firm.
  • The 9pm emergency. Boiler's gone, water's coming through the ceiling. They message three plumbers. Whoever replies first gets a £400 call-out — and often a week's work on the back of it.
  • The quote that never goes out. You promised to send it Tuesday. It's Thursday. They've stopped caring.
  • The Google search with no reviews. Somebody types "emergency plumber [your town]." The top three results have 200+ reviews. You have 14. You don't get the call.
  • The customer you did a great job for three years ago. They've got a new issue. They can't find your number. They google it, and somebody else shows up first.

What Flow Local builds for a plumbing business.

Three systems. Modular. Start with one, add the others as you feel the benefit.

1. Lead response — every enquiry covered

Missed calls get instant text-backs. WhatsApp messages, Instagram DMs, and website forms all land in one place. The AI qualifies — is it emergency, domestic, insurance, landlord — asks your standard questions, offers a slot, books it. Real emergencies get flagged straight to your phone; the rest drop quietly into tomorrow's diary. Works at 9pm, on a Sunday, on Christmas Day.

Read the full lead response breakdown →

2. Reviews — the asset that wins the Google search

After every job, the customer gets a well-timed ask with a one-tap link to leave a Google review. Unhappy customers are routed privately to you first, so you can fix it before it goes public. Over 6–12 months this turns into the thing that makes you the top result when someone types "plumber near me" and doesn't have a mate to recommend.

Read the full review system breakdown →

3. Acquisition — a tap you can open when you need work

Google Local Service Ads and targeted Meta campaigns aimed at your service area. Creative made from real photos of your work. Landing pages tuned for one thing — getting a qualified emergency or booking in front of you. The aim isn't vanity impressions; it's a cost-per-booked-job you can tie back to actual revenue.

Read the full acquisition breakdown →

Common questions from plumbers.

A missed call triggers an instant text-back: "Can't get to the phone — on a job. What's the issue and where are you?" Customer replies, the system qualifies them, offers a slot, and books it. You finish the job in front of you, not the one you might have lost.

Yes. The qualifying flow is built from your own questions — is water still flowing, is the stop tap working, is there damage happening now. Real emergencies get flagged straight to your phone. Non-urgent jobs get booked into the diary at a time that suits you.

If word-of-mouth is covering the diary and you're happy, you don't. Most plumbers come to us when they want to stop answering the phone at 9pm, stop losing out-of-hours enquiries to the next firm, or start building the review count that wins Google searches from people who don't have a recommendation yet.

Yes. We set up the qualifying flow so insurance jobs, landlord/letting-agent jobs, and domestic jobs get tagged and handled on different tracks — different pricing language, different document requests, different routing. You stop mixing them up on the phone.

From £125/month per pillar. Most plumbers start with lead response — the emergency and after-hours cover — and add reviews and ads once that's paying for itself. No setup fee, no contract, first 14 days on us.

Stop losing the 9pm call.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.