Managed growth systems
for roofers.

A storm rolls through on Sunday night and by Monday morning the missed calls, WhatsApps and website enquiries are spread across several places. Flow Local brings the channels into one intake path, captures whether it is a leak, missing tile, lifted ridge, flashing issue or larger replacement enquiry, and either offers an approved visit route or gives you a structured list to review.

The follow-up is part of the system — not a job you have to remember to do on a Sunday evening. The team can see which enquiries still need information, which quotes have gone out and which next action is overdue.

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Phase 1 enquiry & follow-up systems from £2,000 · Full connected systems £3,000–£6,000 · Managed operation from £300/month

Where roofers lose work.

Roofing is brutal at the enquiry stage — high volume, weather-driven, and judged on speed. Five common ways the work goes sideways:

  • The storm surge you couldn't keep up with. One bad night produces more enquiries than you can physically answer. The jobs go to whichever competitor answered faster, not whichever did the best work.
  • The quote sitting in drafts. Big strip-and-recover, great customer, you promised it Thursday. It's next Wednesday. They've cooled off and so have you.
  • No follow-up on quotes that went quiet. A chunk of quiet customers will actually book if politely nudged once. Most roofers never nudge — it's tedious, not that it doesn't work.
  • The Saturday site visit to a tyre-kicker. 40-minute drive each way to quote a job they were never going to book. Nothing qualified them first.
  • The Google search you don't win. "Roofer [your town]" — top three have 200+ reviews, you have 19. Cold traffic goes to them whether they deserve it or not.

What Flow Local builds for a roofing business.

Conversion path, enquiry pipeline, follow-up and reporting, with paid acquisition only after the handovers work.

1. Lead response — every storm call answered, every quote followed up

Missed calls, WhatsApp and website forms can feed one pipeline. The approved intake asks for useful details and photos, distinguishes the likely job type and either offers a suitable visit route or queues the enquiry for review. Sent quotes can receive focused follow-up at intervals.

Read the full lead response breakdown →

2. Reviews — genuine evidence customers can trust

Every eligible customer can receive the same neutral review request at an point after the job. Service-recovery feedback can still be flagged to you, but the public-review route is not withheld on the basis of sentiment. This builds a steadier body of genuine evidence without promising a particular search position.

Read the full review system breakdown →

3. Paid acquisition — a tap for the work that pays best

Google Local Services Ads and targeted Meta campaigns aimed at your service area and the work you want more of — typically full replacements, flat-roof renewals, GRP, or commercial. Creative from real photos of your work. Landing pages built to produce one thing: a qualified job.

Read the paid acquisition breakdown →

Common questions from roofers.

The agreed channels can feed one intake path that captures the issue, location, photos and urgency, then routes the enquiry to an approved booking or staff-review queue. Capacity rules and emergency wording are agreed before launch.

The system does not price — you do. It can capture the information you need, make unsent quotes visible, send approved follow-up when a customer goes quiet and show who owns the next action.

It can capture agreed fit information such as timeframe, broad budget, insurance involvement and property role before a site visit. Your team still decides which enquiries merit a visit; we measure whether unsuitable visits fall against the business's own baseline.

A consistent, policy-compliant review process can strengthen the evidence customers see, but local ranking depends on several factors and no position is promised. Review requests go to a consistent eligible audience without filtering by expected sentiment.

Most businesses start with a Phase 1 Working Fix (from £2,000)—instant response and qualification for web, ad, missed-call, and WhatsApp/SMS enquiries plus automatic follow-up on sent quotes/proposals without setup homework. Full systems with broader website rebuilds and multi-stage CRM pipelines are £3,000–£6,000, with ongoing management from £300/month (upfront fixed scope, with software and ad spend billed directly at cost). If an existing specialist CRM, practice management system, or legacy database needs technical compatibility testing before quoting a fixed build, a £950 Technical Feasibility Blueprint (£1,500+ for complex multi-system setups) is credited 100% against implementation. See pricing →

Be ready for the next storm.

Most businesses start with a Phase 1 Working Fix (from £2,000) for instant enquiry response and automated quote follow-up. Full connected systems with website rebuilds and CRM pipelines are £3,000–£6,000, with managed operation from £300/month. Upfront fixed scope, with software and ad spend billed directly at cost.

Book a systems review