Managed AI
for roofers.

A storm rolls through on Sunday night and by Monday morning you've got forty missed calls, twelve WhatsApps, and a website inbox with enquiries you'll never read all of. The ones who get a reply in ten minutes book you; the rest ring the next firm. Flow Local answers every one of them, qualifies whether it's a leak, a missing tile, a lifted ridge, a flashing issue, or a full strip-and-recover, and either books the visit or gives you a triaged list to work from.

Industry data says 20–30% of roofing quotes convert without follow-up and 45–55% with a structured follow-up sequence. The follow-up is the system — not a job you have to remember to do on a Sunday evening.

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Where roofers lose work.

Roofing is brutal at the enquiry stage — high volume, weather-driven, and judged on speed. Five common ways the work goes sideways:

  • The storm surge you couldn't keep up with. One bad night produces more enquiries than you can physically answer. The jobs go to whichever competitor answered faster, not whichever did the best work.
  • The quote sitting in drafts. Big strip-and-recover, great customer, you promised it Thursday. It's next Wednesday. They've cooled off and so have you.
  • No follow-up on quotes that went quiet. A chunk of quiet customers will actually book if politely nudged once. Most roofers never nudge — it's tedious, not that it doesn't work.
  • The Saturday site visit to a tyre-kicker. 40-minute drive each way to quote a job they were never going to book. Nothing qualified them first.
  • The Google search you don't win. "Roofer [your town]" — top three have 200+ reviews, you have 19. Cold traffic goes to them whether they deserve it or not.

What Flow Local builds for a roofing business.

Three systems. Modular. Start with whichever fixes the biggest leak.

1. Lead response — every storm call answered, every quote followed up

Missed calls text back instantly. WhatsApp and website forms land in one pipeline and get answered in under a minute. The AI asks for photos, qualifies repair vs replacement, captures scaffolding/access detail, and either books a visit or triages for you. Quotes you've sent get automatic follow-up at the intervals that actually work.

Read the full lead response breakdown →

2. Reviews — the number that wins cold searches

After every finished job, the customer gets a well-timed ask with a one-tap Google link. Unhappy customers routed privately to you first. Over 6–12 months this is the single biggest lever on "roofer near me" traffic — because that search is decided on review count and recency, not your website.

Read the full review system breakdown →

3. Acquisition — a tap for the work that pays best

Google Local Services Ads and targeted Meta campaigns aimed at your service area and the work you want more of — typically full replacements, flat-roof renewals, GRP, or commercial. Creative from real photos of your work. Landing pages built to produce one thing: a qualified job.

Read the full acquisition breakdown →

Common questions from roofers.

That's where it earns its keep. During a storm surge the system answers every enquiry in under a minute, qualifies whether it's an active leak, a missing tile, a lifted ridge, or a full replacement job, gets photos, and either books a visit or puts a triaged list in front of you. You stop losing the jobs you physically couldn't answer fast enough.

The AI doesn't price — you do. But it captures everything needed (scope, scaffolding access, pitch, materials, age of existing covering, photos), sends a templated follow-up if the customer goes quiet, and nudges you when a quote has been sitting unsent. Industry data shows 20–30% of roofing quotes convert without follow-up and 45–55% with a structured 3-message sequence — that's usually the easiest win.

Yes. The qualifying flow asks about timeframe, budget range, whether they've had insurance involved, whether they're the homeowner or a letting agent. Saturday site visits to people who were never going to book go down sharply.

Indirectly and significantly. Review count and freshness are two of the biggest factors in the local map pack, and the reviews pillar is designed to move both. For cold search traffic this is usually the single biggest lever.

From £125/month per pillar. Most roofers start with lead response before storm season or with reviews if the issue is cold-traffic visibility. No setup fee, no contract, first 14 days on us.

Be ready for the next storm.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

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Worst case you'll leave with a list of fixes you can run with yourself.