What Flow Local builds for a law firm.
Three systems. Modular. Most firms start with intake.
1. Client intake — every enquiry triaged in minutes
Web forms, phone calls, and emails all land in one pipeline. The AI captures matter type, urgency, opposing party, relevant jurisdiction, and consent, then either books the initial consult into the right fee-earner's diary or flags it for manual review (conflict risk, complex matter, high-value retainer). Nothing goes into a black-hole inbox overnight, and fee-earners get a structured brief rather than a voicemail transcript.
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2. Reviews — the proof that wins private-client work
After matter close, the client gets a well-timed ask with a one-tap link. Dissatisfied clients are routed privately to the partner first. Over time this compounds into the Google review count that wins the family, probate, conveyancing, and wills searches — the work that comes from people who don't already have a solicitor.
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3. Acquisition — targeted work in the practice areas you want more of
Google Search and targeted Meta campaigns aimed at the practice areas you want to grow — typically wills, probate, conveyancing, family, employment — and at your geographic catchment. Creative is professional, not "free consultation!" energy. Landing pages match the matter type. Reporting ties spend back to actual instructions and matter value.
Read the full acquisition breakdown →