Managed AI
for builders, sparks, roofers and trades.

You're up a ladder, in a loft, or halfway through a rewire. Your phone rings five times that day and you pick up twice. You'll "get round to" replying on WhatsApp tonight. You meant to send that extension quote last Tuesday. Meanwhile the Google search for "electrician [your town]" puts the firm with 220 reviews on top and you've got 17. Flow Local is the system that handles all of it — quietly, in the background, while you're on the tools.

Built for builders, electricians, roofers, joiners, plasterers, landscapers, painters, and the other trades that make money on the tools, not at a desk.

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Where tradesmen lose work.

Most lost jobs aren't lost on price or quality. They're lost on admin — on the gap between "they enquired" and "you got back to them." Five common ones:

  • The missed call you never return. Phone rings during a job. You don't hear it or can't answer. You forget. They ring the next number on the list.
  • The WhatsApp you'll reply to "tonight." You get home, you're knackered, it slides down the list. Three days later they've got someone booked in.
  • The quote that sits in drafts. Big job, good customer, promised quote by Thursday. It's the following Wednesday. They've lost momentum and so have you.
  • The Saturday wasted on a tyre-kicker. Drove 40 minutes each way to quote a job that was never going to happen. Nothing qualified the lead before the visit.
  • The Google search you don't win. Your work is brilliant, your price is fair, and the firm above you on Google has 200 reviews to your 17. The cold searches go to them whether they deserve it or not.

What Flow Local builds for a trade business.

Three systems. Modular. Start with whichever fixes the biggest leak.

1. Lead response — every enquiry answered in under a minute

Missed call → instant text-back. WhatsApp, Instagram DM, website form — all answered automatically, in your voice. The AI qualifies: what's the job, where is it, when do you need it, rough budget. Books a site visit into your diary, or gives you a one-paragraph summary you can quote from that evening. Works at 8pm, on a Sunday, whenever.

Read the full lead response breakdown →

2. Reviews — the number that wins Google

After every finished job, the customer gets a well-timed ask with a one-tap Google review link. Unhappy customers are routed privately to you first, so nothing nasty lands in public until you've had a shot at fixing it. Over 6–12 months this is the single biggest lever on cold Google search traffic — because "electrician [town]" is decided on review count and recency, not web design.

Read the full review system breakdown →

3. Acquisition — a tap you can open when the diary thins

Google Local Service Ads and Meta campaigns aimed at your service area and the jobs you actually want more of — extensions, rewires, roof repairs, patios, whatever pays best. Creative made from real photos of your work, not stock imagery. Landing pages built to send one thing to your inbox: a qualified job.

Read the full acquisition breakdown →

Common questions from trades.

The system replies in under a minute. Missed calls trigger a text-back, WhatsApp and Instagram DMs get answered automatically, website forms get a real response. It qualifies the job — what, where, when, rough budget — and either books a site visit into your diary or gives you a clean summary to quote from. You're not taking phone calls with a drill in your hand.

The AI doesn't price jobs — you do. But it captures everything needed to quote (scope, measurements, photos, access, preferred start window), sends a templated follow-up if the customer goes quiet, and nudges you when a quote has been sitting unsent for more than two days. Most tradesmen close more work just by getting quotes out faster.

Both. For call-outs it books the visit. For larger jobs — extensions, rewires, full roofs, landscaping projects — it qualifies seriously (timeline, budget range, decision-maker, site access) and only sends genuinely promising leads to you for a site visit. You stop spending Saturdays driving to tyre-kickers.

Indirectly, yes — and significantly. Review count and freshness are two of the biggest factors in local search, and the reviews pillar is designed to move both. The cold searches — "electrician [town]", "roofer near me" — are won by whoever has the volume and recency, almost regardless of the website.

From £125/month per pillar. Most trades start with lead response or reviews, depending on whether the bottleneck is missed enquiries or low Google visibility. No setup fee, no contract, first 14 days on us.

Stop losing jobs to admin.

From £125/month per pillar. No setup fee. No contract. First 14 days on us — payment only kicks in once the system is live and you're happy with it.

Book a 15-minute call

Worst case you'll leave with a list of fixes you can run with yourself.