Managed growth systems
for builders, sparks, roofers and trades.

You're up a ladder, in a loft, or halfway through a rewire while calls, WhatsApps, forms and quote follow-ups accumulate in different places. Flow Local joins one valuable customer journey across those channels, makes ownership visible and keeps the follow-up operating while you are on the tools.

Built for builders, electricians, roofers, joiners, plasterers, landscapers, painters, and the other trades that make money on the tools, not at a desk.

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Phase 1 enquiry & follow-up systems from £2,000 · Full connected systems £3,000–£6,000 · Managed operation from £300/month

Where tradesmen lose work.

Most lost jobs aren't lost on price or quality. They're lost on admin — on the gap between "they enquired" and "you got back to them." Five common ones:

  • The missed call you never return. Phone rings during a job. You don't hear it or can't answer. You forget. They ring the next number on the list.
  • The WhatsApp you'll reply to "tonight." You get home, you're knackered, it slides down the list. Three days later they've got someone booked in.
  • The quote that sits in drafts. Big job, good customer, promised quote by Thursday. It's the following Wednesday. They've lost momentum and so have you.
  • The Saturday wasted on a tyre-kicker. Drove 40 minutes each way to quote a job that was never going to happen. Nothing qualified the lead before the visit.
  • The Google search you don't win. Your work is brilliant, your price is fair, and the firm above you on Google has 200 reviews to your 17. The cold searches go to them whether they deserve it or not.

What Flow Local builds for a trade business.

Conversion path, enquiry pipeline, follow-up and reporting, with paid acquisition only after the handovers work.

1. Lead response — calls, forms and messages in one route

Missed calls can trigger an approved text-back, while WhatsApp, Instagram and website forms enter the same visible route. The system captures the job details and either offers confirmed availability or creates a one-paragraph brief for you. The booking, safety and handover rules are before launch.

Read the full lead response breakdown →

2. Reviews — genuine evidence customers can trust

Every eligible customer can receive the same neutral review request at an point after the job. Service-recovery feedback can still be flagged to you, but the public-review route is not withheld on the basis of sentiment. This builds a steadier body of genuine evidence without promising a particular search position.

Read the full review system breakdown →

3. Paid acquisition — a tap you can open when the diary thins

Google Local Service Ads and Meta campaigns aimed at your service area and the jobs you actually want more of — extensions, rewires, roof repairs, patios, whatever pays best. Creative made from real photos of your work, not stock imagery. Landing pages built to send one thing to your inbox: a qualified job.

Read the paid acquisition breakdown →

Common questions from trades.

Missed calls can trigger an approved text-back, while WhatsApp, Instagram and website forms feed the same intake path. The system captures what, where, when and the agreed qualification details, then offers a suitable site-visit route or gives you a structured summary to review.

The AI doesn't price jobs — you do. But it captures everything needed to quote (scope, measurements, photos, access, preferred start window), sends a templated follow-up if the customer goes quiet, and nudges you when a quote has been sitting unsent for more than two days. Most tradesmen close more work just by getting quotes out faster.

The route can capture different agreed details for call-outs and larger projects. It offers a visit only where real availability and booking rules are connected; otherwise it creates a structured brief. Your team still decides which larger enquiries merit a site visit.

A consistent, policy-compliant review process can strengthen the evidence customers see, but local ranking depends on several factors and no position is promised. Review requests go to a consistent eligible audience without filtering by expected sentiment.

Most businesses start with a Phase 1 Working Fix (from £2,000)—instant response and qualification for web, ad, missed-call, and WhatsApp/SMS enquiries plus automatic follow-up on sent quotes/proposals without setup homework. Full systems with broader website rebuilds and multi-stage CRM pipelines are £3,000–£6,000, with ongoing management from £300/month (upfront fixed scope, with software and ad spend billed directly at cost). If an existing specialist CRM, practice management system, or legacy database needs technical compatibility testing before quoting a fixed build, a £950 Technical Feasibility Blueprint (£1,500+ for complex multi-system setups) is credited 100% against implementation. See pricing →

Stop losing jobs to admin.

Most businesses start with a Phase 1 Working Fix (from £2,000) for instant enquiry response and automated quote follow-up. Full connected systems with website rebuilds and CRM pipelines are £3,000–£6,000, with managed operation from £300/month. Upfront fixed scope, with software and ad spend billed directly at cost.

Book a systems review